Privacy Policy
Last updated: 13 July 2026
This Privacy Policy explains what information Hello Emy (“we”, “us”, “the site”) collects when you visit helloemy.com, why we collect it, and what we do with it. It applies to this website only, and not to any third party sites we link to.
If you have questions after reading this, you can reach us at contact@helloemy.com.
1. Who We Are
Hello Emy is an independent blog covering hairstyles, nails, and outfits, published at helloemy.com.
For the purposes of data protection law, the operator of this site is the data controller.
Contact: contact@helloemy.com
2. Information We Collect
We collect two kinds of information: information you give us directly, and information collected automatically when you use the site.
Information you give us
The only way to give us information directly is by contacting us. If you email us or use a contact form, we receive:
- Your name, if you provide it
- Your email address
- The content of your message
You do not have to give us any of this. You can read the entire site without providing anything.
Comments are turned off on this site, so we do not collect comment data, commenter IP addresses, or commenter profile information.
Information collected automatically
When you visit the site, certain information is collected automatically by our hosting, analytics, and advertising services. This can include:
- Your IP address
- Your browser type and version
- Your device type, screen size, and operating system
- The pages you visit and how long you spend on them
- The website or search that referred you to us
- Approximate location, derived from your IP address, usually at city or country level
- Date and time of your visit
3. Cookies and Similar Technologies
Cookies are small text files placed on your device when you visit a website. This site uses cookies for several purposes, and understanding which is which will help you decide what to allow.
Essential cookies keep the site working. They handle page delivery, basic security, and remembering your cookie preferences. The site cannot function properly without these.
Analytics cookies are set by Google Analytics 4 and help us understand how people use the site, which pages get read, and where visitors come from. This information is used in aggregate to improve the content.
Advertising cookies are placed by Google and other advertising partners. These serve ads and measure how those ads perform.
You can control cookies through your browser settings, and most browsers let you block or delete them. Blocking cookies may affect how parts of the site work. Where required by law, we ask for your consent before setting non-essential cookies, and you can withdraw that consent at any time using the cookie settings link in our footer.
4. Advertising
This site displays advertising, and advertising is how the site is funded. The sections below explain who our advertising partners are and what they do.
4.1 Google DoubleClick DART Cookie
Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to helloemy.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL: https://policies.google.com/technologies/ads
4.2 Our Advertising Partners
Some of the advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has their own Privacy Policy for their policies on user data. For easier access, we have hyperlinked to their Privacy Policies below.
4.3 Opting Out of Personalised Advertising
You have several ways to limit personalised advertising, and you can use any of them independently of the others.
You can opt out of personalised advertising by visiting Google’s Ads Settings at https://www.google.com/settings/ads. You can also opt out of some third party vendors’ use of cookies for personalised advertising at https://www.aboutads.info/choices/ or, for European users, at https://www.youronlinechoices.eu/.
Third party advertising vendors may also place and read cookies on your browser, or use web beacons, to collect information as a result of ad serving on this site. We do not control these cookies, and this policy does not cover the practices of those third parties. We encourage you to consult the respective privacy policies of these third party ad servers for more detailed information on their practices, as well as for instructions about how to opt out of certain practices.
5. Analytics
This site uses Google Analytics 4, a web analytics service provided by Google LLC.
Google Analytics 4 uses cookies and similar technologies to collect information about how you use the site. This includes the pages you view, how you arrived, roughly where in the world you are, and what kind of device you are using. IP addresses are anonymised by default in Google Analytics 4 and are not stored in a way that identifies you personally.
We use this data to understand which posts are actually being read and how the site is performing. We do not use it to identify individual visitors, and we do not attempt to link it to any personal information you send us by email.
Google may transfer this information to third parties where required to do so by law, or where those third parties process the information on Google’s behalf. You can read Google’s privacy policy at https://policies.google.com/privacy.
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, or by declining analytics cookies through our consent banner.
6. Embedded Content From Other Websites
Articles on this site may include embedded content, such as videos, images, or social media posts. Embedded content from other websites behaves in exactly the same way as if you had visited that other website directly.
These sites may collect data about you, use cookies, embed additional third party tracking, and monitor your interaction with that embedded content. We have no control over what those sites collect or how they use it.
7. How We Use Your Information
We use the information described above for a limited set of purposes:
- To operate, maintain, and secure the website
- To respond to messages you send us
- To understand how the site is used and improve the content
- To serve advertising, which funds the site
- To comply with legal obligations
We do not sell your personal information.
8. Legal Basis for Processing
If you are in the European Economic Area or the United Kingdom, we process your data on the following bases:
- Consent, for analytics and advertising cookies
- Legitimate interests, for basic site security and for responding to messages you send us
- Legal obligation, where we are required to retain or disclose information by law
9. Data Retention
Contact messages are kept for as long as needed to deal with the matter and for a reasonable period afterwards, then deleted.
Google Analytics 4 user and event level data is retained for 2 months, after which it is automatically deleted. Aggregated reporting data may be retained by Google for longer.
10. Your Rights
Depending on where you live, you may have some or all of the following rights over your personal data.
- The right to know what personal data we hold about you
- The right to request a copy of that data
- The right to have inaccurate data corrected
- The right to request deletion of your data
- The right to object to or restrict certain processing
- The right to withdraw consent at any time, where processing is based on consent
- The right to opt out of the sale or sharing of personal information, although we do not sell personal information
If you are a California resident, you have rights under the CCPA and CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information, and the right not to be discriminated against for exercising those rights.
To exercise any of these rights, email contact@helloemy.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before acting on a request.
11. Data Security
We take reasonable technical and organisational measures to protect the information we hold. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.
12. Children’s Privacy
This site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us at contact@helloemy.com and we will delete it.
13. Links to Other Sites
This site contains links to other websites. We are not responsible for the privacy practices or content of those sites. When you follow a link away from helloemy.com, we encourage you to read the privacy policy of the site you land on.
14. International Transfers
The site and its service providers, including Google, may store or process data in countries outside your own, including the United States. Where data is transferred out of the EEA or UK, we rely on appropriate safeguards, such as standard contractual clauses, as required by law.
15. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, the “Last updated” date at the top of this page will change. Significant changes will be flagged more prominently. We encourage you to review this page periodically.
16. Contact Us
If you have questions about this Privacy Policy, or you want to exercise any of your rights, email us:
Last updated: 13 July 2026